Do you know sugarcane farmers in Nyanza are in crisis? Maybe all the Kenyans know. Because Sony Sugar Factory's closedown, farmers lost market for sugarcane. For many years, I had heard from farmers that they suffer from payment delay. They would often complain that they were not paid even over half a year. Now, they even lost market. We stood up against the challenge. Although our consumption is still small, we buy sugarcane from those farmers and process into sugarcane juice. Not only buying sugarcane from them, we would like to continue to offer the market for many alternative crops. (We also try to promote eco-friendly packaging, so we use glass, not plastic!)